Game Show America Blog

Greetings One and All!

I hope your summer was fun and prosperous.  Ours was one of the best on record, despite the economy’s current status.  We were fortunate enough to have a single client book Game Show America for a series of seven events across Pennsylvania and New York.  Our client is Northwest Savings Bank - voted by Forbes as the Most Trustworthy Savings Banks in America.  The purpose of the events was to launch their new marketing campaign, “SWITCH” across their entire company.  The employees of Northwest would all be introduced to the SWITCH campaign throughout the seven events.  They chose seven strategic locations reflecting their main regions across Pennsylvania and New York where we could set-up a game show to help them present their campaign.

One of Northwest’s biggest concerns was consistency.  They wanted to make sure that the information regarding the SWITCH campaign presented at each event was exactly the same, so all employees received identical information.  They also wanted to have a host that would energize each audience, taking their information and presenting it in a way that everyone would remember.   Our very own Scottie Parr was selected to be the host of the shows.  Scott took full command of the stage and  gave seven over-the-top performances for seven incredibly successful events.

On the technical side of the show - there were a lot of pieces that needed to be put together to ensure each show ran smoothly.  First was the audience response.  Every attendee received a wireless keypad so they could all participate in the show.  The content questions concerning SWITCH were the same at every event.  As each event was in a different region, the questions regarding that specific region were given to us on-site the day of the show.   We also had a Keynote (MAC’s version of PowerPoint) presentation (GSA supports both MAC and PC formats) that needed to be region specific for each location.  We also did a little behind the scenes graphic magic to add that “something extra” to each event.  Add to that the setup of our sound system, microphones, contestant podiums, video system, backdrop, and lighting - and it all sets up in about three hours.  Once everything was ready to go, we had a rehearsal with each Regional Vice President.

Once the doors opened, it was show time!  Each show was a spectacular event, educating each audience about the SWITCH Campaign by providing a fully interactive, high energy game show where everyone got to participate in the game.  In the end, the biggest reward was the takeaway by each member of the audience.  They got a close-up look at all of the elements of the SWITCH Campaign and by participating throughout the show, had an energetic outlook on how to present SWITCH to their customers.  The game show was the perfect catalyst to educate and motivate the employees to carry our their new campaign.

The main reasons a game show truly is the perfect catalyst for a campaign launch:
1) All-inclusive (everyone has the opportunity to play along)
2) Includes company content (we have many different game formats depending on what type of content you have)
3) Multi-sensory (visual, verbal, and tactile) which increases retention
4) Exciting and fun (people love game shows)
5) Competitive (people like to WIN)

In the end, everyone walked away a winner:  the message was well received; the employees were energized, motivated and enthusiastic about the new campaign; and everyone had a great time.  Our client was ecstatic about the success of the events, stating that “GSA exceed every expectation!”  A very enthusiastic THANK YOU goes out to Northwest Savings Bank for choosing Game Show America for these events.

That’s all for this post.  Until next time…keep on playing!

Matthew